Blog Entry 4: Image Gathering

This has the feel I would like to communicate in our ad. Simple and classic.

These are the shoes I would like to use.

This is a portion of an ad for Coach sandals.

The Coach logo.

Blog Entry 3: Selected Brand and Research

Hillary and I decided to do research on Coach sold at Macy’s. Depending on what we can find in the store, we will either be focusing on women’s flats or sneakers. One of the ideas we have is to shoot our friends wearing sneakers in urban areas like downtown. We were thinking a brick background would work nicely. Another idea would be to have a bunch of pictures of shoes maybe a mixture of flats and sneakers taken in random places. We would then put the photos against a white background, much like the Jimmy Choo ad.

From the articles, we found that Macy’s is using Facebook to advertise. The page has 67,000 fans. The article also mentioned that Macy’s has a twitter page. When fans follow Macy’s on Twitter, they will donate one meal to Feeding America. I think this is a great plan, if they make this more well known on their Facebook page I’m sure fans won’t have a problem following them. The article made it seem like this was super confusing that Macy’s was redirecting fans to another social networking site. I think they could just donate meals for every person that becomes their fan on Facebook. Plus if fans don’t already have a Twitter, they’ll have to create one to donate the meal when most people have a Facebook account this seems like the easier route.

We found that Coach considers themselves to be an “affordable luxury” company. The market towards more affluent consumers but also carry lower priced items to appeal to middle class consumers.

Another article we read was that Coach Plans to Open a Men’s Only Store. The store will be located in Manhattan’s West Village. The store will carry small leather goods, footwear, watches, fragrances, and ‘special pieces.’ To celebrate the opening the store plans to create graffiti print totes, which will only be sold at the store. This seems a tad odd to me. Will men really want to buy a graffiti canvas tote bag? Will women?